Day After Christmas Shopping Expected to Be Record High
December 26th, 2011 § Leave a Comment
Holiday sales are not over yet! In this time between Christmas and New Years retailers are tempting shoppers with sales. Last year, the day after Christmas fell on a Sunday, which is a traditional stay-at-home-family-centered day, meant that retailers did not expect or try for huge sales numbers. In fact, laws in many parts of the country actually force retailers to remain closed or offer limited hours on Sundays. This year, retailers are looking at many consumers having the day off from work (on a Monday) and are throwing their doors open wide to collect as many of those post-Christmas shopping dollars as they can.
The retail research firm ShopperTrak posted reports of consumer feedback stating 60% of consumers planned to shop on the 26th, a 17% increase from last year. Many shoppers report intentions of cashing in gift cards and personal shopping at the expected 45%-75% off sales. Some have reported postponing gift exchanges until after the expected huge sales of post-Christmas because they did not have the funds earlier.
